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Properly Managing Your Referral Network !!!

Referrals from past customers and networking partners are the lifeblood of a successful loan officer. If you are a newly licensed loan officer or a seasoned pro, growing your sphere of influence through your past customer data base and networking are the keys to sustained success. Continual contact with your past customer database though email, mail, and phone calls will help make you the go-to person for questions regarding mortgage products.  Creating an environment where past customers contact you regarding their friends and families mortgage questions or concerns will lead to an ever-increasing number of referrals. Monthly newsletters, timely updates about the market, and holiday campaigns are just a few ways to stay in-touch. To create an effective networking system, you can join or create your own team of like-minded professionals that will help you grow and sustain your business. There are numerous local networking groups that will help you in your networking endeavor...

Advantages & Disadvantages of Brochures!!

A brochure is a popular method of marketing for the company's products and services. It plays a vital role to form the company's brand identity and expand its customer base.  Even though, the brochures are brief and short, they can effectively capture the attention of the expected consumers. While an appealing brochure design is regarded as a worthy advertising element, it has its own drawbacks. Advantages of Brochures: Flexibility:  Brochures provide a wide range of ideas as far as designing and decorations is concerned. Even you just put pictures on various folds on the brochures; each will be representing the detailed information as a mentioned.  Additionally, you can select from variety of templates for your respective brochure designs. Time effective:  A brochure is considered a significant tool as compared to any other advertising forms. And there is no requirement to craft brochures for a particular target customer or even for a group of people, a...